Customer experience is a major factor in customer retention. Whether B2C or B2B, there's an expectation, that as customers or clients, we're receiving a personal and seamless service.
What about payments as an experience?
“Where it has previously been fine to think of the goods or service you bought as being good or bad and the payment experience has being separate, increasingly… the payments part is now integrated into the provision of the goods or service so unless you have a really nice way to interact with your clients on everything… you will lose out to people who are better at it. So, payments as an experience is ultimately going to be about making payments less of an experience”. Christian Westerlind Wigstrom, CEO, Monoova.
Christian joined the Payments as an Experience panel, at Intersekt 2022, to share thoughts and insights on the future of payments for customers and how PayTo will play a key role for both the Australian and global market.
Speakers: Ian Kelsall, Thoughtworks, Christian Westerlind Wigstrom, Monoova and Mark Ledsham, Currencycloud
Moderator: Camilla Bullock, Emerging Payments Association
